King Roof Care: Roofing SEO Case Study

• Client: King Roof Care

• Owner: Wederson Silva

• Service Provided: Website Design + Local SEO for Roofing

• Campaign Start Date: October 2023

• Location: Kirkland, WA

• Website: Kingroofcare.com

When Wederson Silva reached out, King Roof Care didn’t have an online footprint—no website, no rankings, no traffic. They were operating entirely offline and losing ground to competitors who were showing up first on Google.

We knew the solution wasn’t just a website. It had to be a performance-driven SEO ecosystem, structured for visibility, conversion, and local authority. So we started from scratch—built their entire website, laid the SEO foundation, and implemented a strategy that turned their business profile into a lead magnet.

• Establish an SEO-optimized roofing website from the ground up

• Rank for high-converting roofing keywords in local service areas

• Optimize Google Business Profile (GBP) to increase website clicks and phone calls

• Build topical authority through structured content clusters

• Turn organic traffic into qualified roofing leads

We didn’t just “design” a website—we engineered it for semantic clarity and crawlability.

• Created a silo structure based on roofing services and locations

• Built dedicated service pages for terms like roof repair, roof replacement, roof inspection, etc.

• Designed a fast-loading, mobile-first layout using clean HTML/CSS for maximum Google Lighthouse scores

We focused on building a strong on-page foundation from the very start. Each page was optimized with relevant roofing keywords based on search intent. We also added schema markup for LocalBusiness and Services to help Google understand the business better. Internal links were strategically placed to connect related topics and improve site navigation.

With the website foundation in place, we focused on dominating Google’s local pack—the fastest route to phone calls and website clicks.

• Wrote a business description rich in intent-based search terms

• Categorized services properly (no keyword stuffing)

• Posted updates to keep GBP active

• • Created over 13 structured and unstructured citations

  • Audited and corrected all existing online mentions to ensure NAP consistency

• Created a content roadmap covering long-tail topics:

  • “How to find a roof leak in 8 easy steps to follow”

  • “How to fix metal roof leaks”

• Interlinked blog posts to service pages for authority consolidation

• Added client testimonials, contact form, and a detailed “About” section

• Showcased certifications, and real project photos

Timeframe Measured: Oct 2023 – Jul 2025
Source: Google Business Profile + Search Console

• 2,741 (48%) – Google Search (Mobile)

• 1,701 (30%) – Google Search (Desktop)

• 618 (11%) – Google Maps (Desktop)

• 603 (11%) – Google Maps (Mobile)

→ Key Insight: Over 59% of discovery came from mobile—proving the importance of mobile UX, GBP photo activity, and map optimization.

• 216 website clicks from GMB in 6 months

• Highest click-through rate seen during months with fresh content/posts

• Decline in June–July due to post frequency drop—already being re-optimized

• 68 direct phone calls tracked from GBP alone

• Steady conversion with peak during high-traffic roofing months (spring storms)

This case study demonstrates how a roofing business, even with no prior digital presence, can become a top local competitor in under a year when SEO is built correctly from day one. The key is a holistic approach: strong site structure, intent-driven content, and proactive GBP management.