Elite Gold Contractors: Roofing SEO Case Study

• Client Name: Elite Gold Contractors

• Location: Lynnwood, Washington

• Business Type: Roofing Contractor

• Owner: Paul Zelk

• Start of SEO Campaign: January 2023

• Starting Point: Minimal online presence, zero local rankings, no GMB optimization

• Campaign Focus: Local Roofing SEO + GMB Optimization + Website Build

• Current Map Pack Rank: Top 3 positions for multiple roofing-related searches in Lynnwood

• Performance (Feb–July 2025):

  • 4,795 total GMB views

  • 56 calls directly from Google Business Profile

  • 612 total business profile interactions

From Local Ghost to Google Map Pack Leader in Less Than a Year

 Elite Gold Contractors, led by Paul Zelk, came to Roofing SEO Guy in January 2023 with no website. Their website wasn’t ranking for any roofing terms in Lynnwood, and their business profile was barely visible on Google.

Within 12 months, they ranked in the Top 3 of the Google Map Pack and began receiving weekly inbound calls from home owners searching for roofing services like roof repair, roof replacements, and roof inspection.

Before we began the campaign, the company:

• Didn’t have a website or any content strategy

• Wasn’t showing in Google Maps or local searches

• Had few reviews and minimal trust signals

• Received very few leads from online channels

We rebuilt their entire GMB presence to improve visibility and trust:

• Added detailed service categories and keyword-optimized descriptions

• Published weekly Google Posts featuring before/after roofing jobs.

• Uploaded images of completed projects

• Set up a review generation campaign to collect 5-star feedback

📊 Performance Results (Feb–July 2025):

• 4,795 total views across platforms

  • 2,454 (51%) from Google Search – mobile

  • 1,592 (33%) from Google Search – desktop

  • 449 (9%) from Google Maps – mobile

  • 300 (6%) from Google Maps – desktop

• 56 calls made directly from GMB during this 6-month span

• 612 total business profile interactions

✅ 2. Website Creation + On-Page SEO

We built a conversion-focused WordPress website with:

• Geo-specific service pages targeting Lynnwood and nearby areas

• Optimized headers, internal links, and semantic keyword clusters

• Embedded LocalBusiness schema

• Mobile-first layout with click-to-call CTAs and fast load speeds

By July 2025, Elite Gold Contractors had reached the Top 3 positions in the Google Map Pack for their most valuable keywords. Instead of ranking beyond page five, they were now outranking long-established competitors in Lynnwood.

• They generated 56 direct phone calls from their Business Profile in just six months

• Their listing earned 612 total user interactions, a major improvement over the prior average of less than 10 per month

• Profile visibility jumped to 4,795 views, with the majority (84%) coming from mobile users, showing the importance of mobile-first SEO

• Consistent website traffic and GMB activity began generating 8 to 12 new leads per month, up from virtually zero before SEO

• Mobile search drove over 80% of visibility — 2,454 mobile search views alone prove why GMB and mobile-first site design matter

• Google Business Profile optimization directly led to 56 high-intent calls, with photos, review replies, and consistent posts playing a major role

• From 0 reviews and <10 views/month to 4,795 total views and 612 interactions — this is a measurable local authority transformation

• Ranking in the Top 3 in the Map Pack is not accidental — it’s the result of local relevance, trust signals, and technical consistency

If you’re a roofer struggling to get found in your city, our Roofing SEO Company is built for you. We help roofing companies dominate their local search, get more calls, and stop relying on referrals alone.